Background
As GTPL expanded its Digital Cable TV and Wireline Broadband services across India, reaching more than 12 million households in 23 states, the operator needed a robust way to analyze and optimize rapidly growing network traffic without compromising service quality or reliability. Continued footprint expansion and enhanced service offerings raised the stakes for performance and visibility, prompting the search for a carrier‑grade platform that could provide real‑time insights to support daily network operations and capacity planning. Leadership sought an approach that would strengthen customer experience at scale while laying the groundwork for future service innovation across India’s fast‑evolving digital landscape.
Solution
GTPL deployed GenieATM to gain unparalleled visibility and real‑time insights into network traffic behavior across its infrastructure, establishing a unified foundation for proactive operations and continuous optimization. By leveraging GenieATM’s advanced traffic analysis capabilities, operators translated granular flow intelligence into practical actions that improved resource allocation, enabled more efficient bandwidth utilization, and elevated overall network performance for subscribers nationwide. The system’s advanced analysis provided crucial insights for traffic engineering and service delivery, helping operators manage demand patterns more effectively and sustain a seamless customer experience even as usage grew. Building on the same technology base, GTPL also activated GenieATM features as managed security service provisioning (MSSP), extending visibility‑driven value to customers and creating new avenues for business growth through packaged services.
Outcome
With GenieATM in place, GTPL strengthened day‑to‑day performance and reliability through optimized resource allocation and more efficient bandwidth utilization, ensuring a smoother, more consistent experience for subscribers at scale. The advanced traffic analysis and real‑time insights improved operational effectiveness and supported smarter investment decisions, contributing to higher return on investment and a reduced total cost of ownership across the network. In parallel, the ability to offer GenieATM capabilities as MSSP services expanded GTPL’s portfolio and revenue opportunities, reinforcing market leadership while continuing to set new benchmarks for network performance and service excellence in India’s digital ecosystem.
About GTPL
GTPL Hathway Limited is a leading Indian digital cable TV and broadband service provider. As India’s largest multi-system operator, the company serves over 12 million customers across 23 states, offering a vast catalogue of over 940 TV channels. As of March 31, 2024, GTPL Hathway had approximately 9.5 million active digital cable TV subscribers and 1.0 million broadband subscribers. Learn more at gtpl.net
